SPONSOR ADS

  HOMEPAGE

 

 

DIRECTORY CATEGORIES

Web Resources Main Page
Free Web Space / Free Development E-Books
Low Cost Domain Names
Affordable Development Site Web
Agreement Development Site Web
Alpharetta Development Web
Application Development Web
Area Bay Development Web
Atlanta Development Web
Bay Development Site Tampa Web
Bay Development Tampa Web
Beach Development Palm Web
Bilingual Development Site Web
Boca Development Raton Site Web
Business Business Development Web
Business Development Site Web
Business Development Small Web
Chicago Development Site Web
Chicago Development Web
Columbus Development Ohio Site Web
Columbus Development Ohio Web
Commerce Development E Site Web
Commerce Development E Web
Company Development Web
Consulting Development Site Web
Content Development Site Web
County Development Orange Site Web
Creative Development Web
Ct Development Web
Dallas Development Web
Database Development Driven Site Web
Design Development Site Web
Design Development Site Web Wisconsin
Design Development Web
Development Diego San Web
Development Dvd Noxon Video Web
Development Ecommerce Site Web
Development Ecommerce Web
Development Firm Site Web
Development Firm Web
Development Ft Lauderdale Site Web
Development Georgia Web
Development Greece Web
Development Hosting Site Web
Development Houston Site Web
Development India Site Web
Development India Web
Development Ireland Web
Development London Web
Development Medical Site Web
Development Offshore Web
Development Ottawa Web
Development Page Software Web
Development Page Web
Development Phoenix Web
Development Professional Site Web
Development Professional Web
Development Reno Site Web
Development Services Web
Development Site Software Web
Development Site Tool Web
Development Tool Web
Development Uk Web

 

SPONSOR ADS

SPONSOR ADS

Is banner advertising dead?

By Florie Lyn Masarate



There was once a time when banners were the most important forms of printing for information, educational, and advertising purposes. People see them everywhere during that time, big and small. Anywhere one looks, banners are displayed, showcasing different businesses and companies. Banners were put into websites in the internet age. These times, with graphic designs and colors that added a certain style into these things. That was before.
What people do not know about is that banner advertising is considered a dead business in the internet nowadays. This is according to the marketing experts of the internet. This is based from the fact that banners are expensive. According to studies, the number of people visiting and clicking through them are less and that the success rate is minimal. Chances are, people using banners would end up losing more money than the cost they have paid for them. The same people who were investing their money on banner business before were the first ones pulling out of this kind of advertising and turning to other sources.
What had caused the death of banner advertising?
Many banners are put in with so many graphics designs in them that people could not anymore understand what the banner is about. While incorporating more colors and graphics design made the banner look attractive enough, the essence of what is about gets lost in all these mixtures. Although the advertisersí purpose of getting attention made its mark, the content is lost in the purpose. People get to admire them but after that, they tend to forget what they were admiring about. Designs, yes, but what else?
Graphic designs take up more of the space that could have been for the things to exemplify the banner further. Most of the time, the graphics that were used were not essential for what the banner is about. It should be kept in mind that the graphic designs and the banner should co-exist and not go over the other. People has the tendency to look more on the colors and pictures and forget what they were there for and what was it about. Banners should not go over with the graphics to avoid being swallowed by them.
Another reason is the long-winding details and explanations, along with all the graphics. As not all people have the patience to go through the long intervals and additional, it is better to get to the point. Banners are not TV commercials that need introductions and interruptions. It is best to give it to them straight on.
Did good-looking banners do more effectively than those not-so-good looking ones? Think about it.

For comments and inquiries about the article visit http://www.uprinting.com





About the author:
Florie Lyn Masarate got her first article printed in the school newsletter in the third grade. Her hobbies include reading any book she can get her hands on.


Circulated by Article Emporium




 




  Copyright 2005. All Rights Reserved.