Going back to the basics

By Florie Lyn Masarate

Let us talk about of printing. The basics meaning, not using the internet for advertising needs. May seem almost unreal with all these online services at your disposal. But then, think of those who do not have the fortune of owning one. Or those that does not have enough knowledge about the internet to try and accessing your site. If you limit yourself to online advertising, it may be possible that not all are seeing and reading about you.

There are other ways of advertising that make use of printing that is also effective in more ways than one.

The “wearables”. Having your other people like customers wear your ads printed on shirts, bags and hats is an age-old effective way of making people see you. Making your advertising as visible as possible is an assurance that people is liable to see them as them on the streets, on buildings and anywhere the wearers go. This is making your ads as visible as it can possibly go. There are now more companies allowing employees to wear casual attire while working. Just think of one person walking around the length of the building wearing your sign could do to advertise your creation.

Car signs. Putting a sign on your car is another. It is just like wearing your ad but not on yourself. In this case, you can try taking your car along wherever you go, even short distances. You can even try driving in new places and unknown neighborhoods in order to expose more of your ad. The prints should be readable and big enough for people to see them visible while passing through.

Use billboards. Billboards are the perfect way of targeting potential customers in specific areas. Making sure that the location is just about where people are most frequent is a good technique. Getting big billboards is also a big advantage over smaller ones in order for people to have a perfect and readable view. Advertising in billboards though should be kept simple. Take into account the limited space and the area where it will be located. Putting many prints and words would only serve to confuse people. They will even tire of having to read those many words. Just posting words that should have the right impact on people is enough in this type of advertising. Graphic designs could also work if you get the right one that is bound to serve its purpose.




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About the author:
Florie Lyn Masarate got her first article printed in the school newsletter in the third grade. Her hobbies include reading any book she can get her hands on.


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