Higher Page Rank brings More Web Traffic

By Ben Gordon

Many surfers use the Google or Alexa toolbars that integrates
into their web browsers which and makes it easier for them to
search and navigate through Internet. However, how many of these
same surfers have the “overall page rank” indicator on these bars
which shows either a ranking or the importance of the page?

The overall page rank in directories like Google, Yahoo or Alexa
is the key factor while doing a search. It decides which websites
or pages deserves the top places in the results of the search of
a given keyword. The search engine basically uses several
calculations to decide the importance of each webpage.

For example, let’s say that you prepared a webpage supplying the
users with focused, detailed and understandable information. You
think your page deserves a high importance, therefore when you
search for the theme of your website, you believe it should be
shown in the top 20. Well, sometimes life is cruel. If you didn’t
optimize your webpage for a specific keyword, if you don’t get
enough inbound links directing other users to your site, you
would probably be disappointed by your sites 1 to 10 importance
rating in Google. However don’t despair! It’s still worth
fighting for. Here are several of the factors which are figured
into the calculation to decide the ranking of a website.

First of all, Internet is not like the streets of a city: if you
put your “shop” in a busy street, people will drop by your place.
No visit on Internet is a coincidence, you must have links from
other sites (inbound links). You also have to increase the
internal linking to interesting content within your website so
that visitors will “hang around” on your site and hopefully tell
others. So your first factor for the page rank is the linking of
your page.

Secondly, pages which attract more users (i.e. number of unique
daily users) are obviously more important in the “eyes” of the
search engines. This, being the dependent variable in our
equation, grows directly proportional to the inbound links. So,
page rank also increases with the number of unique users.

At last, relative, focused content increases the importance of
your page (page rank). Initially, every page you add to your site
increases the overall page rank of the whole before you start
adding other improvements such as in-context hyperlinks, because
according to Google authorities, the hyperlinks that you place
inside the content of the page are accepted to be more valuable.

On the web, there are No lucky days, No coincidences or
serendipities. If you want traffic on your page, you must create
it yourself. You have to put quality, focused original and
interesting content on your page and you have to increase the
number of the inbound links. The traffic on your site will
increase automatically depending on the other variables. Finally,
one day you will look at your site and see that the page rank has
jumped from 1 to 4 or even higher and you will rejoice.


About the author:
Ben Gordon currently writes at several web coding/development
forums and lists, including one he co-owns with other members of
a web development team at http://webxpertz.net/forums. He is
presently promoting a new reprint article directory
http://articles.webxpertz.net/content/to assist webmasters with
the difficult task of finding fresh content for their websites.



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