The thing with mailing postcards is…

By Florie Lyn Masarate

Promotions being a necessity, what can you do to make direct mailing postcards be a hit and spell big bucks for you?

A good mailing list to start with. Many companies are renting out a mailing list that targets the specific industry that mailers wanted to be their prospected clients. However, these rentals do not come cheap, which is basically bad news to small business companies. The solution? Make your own mailing list. There are directories you can browse through and look for your probable mailing list target. Ask help from your friends, especially those who have businesses of their own, for names you can check on to. But before putting names on your list, ask yourself if these persons would be interested in what you are offering. If not, keep them off the list!

Let people know you are still alive. If possible do it over and over again just so the message will get through them. Frequency in sending out your cards is the key. People hearing from you quite often makes them keep you in mind always. Do not worry about their thrash being full of your cards, just as long as they see them while throwing other dirt away, that’s visibility. Remember one thing; people do not throw away something without looking at them first.

Picture is good but copies are better. The image put in front is important but it is not what makes the sale. The copies on the flip side does that. Try not to focus too much on the appearance, although they are the first things that the readers see, they are just images anyhow. They would probably get tired of looking at that after a while and would try to go over the pages for more important information.

Proofread your cards not once but twice. If you are in the big business league, you would hire someone to proofread for you. But if you are not anywhere near this field, you have no choice but to do it yourself. This task can be quite boring for some. Try having fun doing it. Read them out loud. Mimic other people’s voice while reading. There are other things you can do with proofreading that will make it fun or hilarious.

Who are you? Where are you? There are what the readers will need answers to if ever they got interested with you. Contact details about you and your business. You would not want them groping in the dark and working on finding you. That is, if they have the patience to do that in the first place.


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About the author:
Florie Lyn Masarate got the flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.


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